| While a website is a marketing tool, it is a very important one. It is your showcase on the web, the image you portray to your customers online.
Therefore, it is vital that you have a site that:
• reflects the overall image of your business
• that keeps
them coming back by building community
• that is found on the first page on the Internet's major search engines!
Good web design starts with
you - your vision for your business. You have decided
your business could benefit from a website, and it's
our job to make it happen. If done right your showcase
on the web will complement the "real-life" one
perfectly.
Many people believe that web design,
just like marketing, is something you "just do".
Many small business websites out there are forged in
FrontPage "cubism" or a similar "home-made" look,
with pixelized photographs and contrary to all or most
rules of good web design or layout. A good website
should be easy to read, easy to navigate, easy to find
(both within the site and on the Internet), consistent
in layout/design and quick to download. A good website
engages the user, it doesn't just inform. It creates community. Free resources, a guestbook, a bulletin
board are great ways to achieve that. Its content is
meaningful to the user. It should reflect
that it
is
regularly
updated.
If your site does not generate enough
hits, or if the feedback you are getting regarding
your site is not what you've been hoping for, it's
time to rethink. A good website can do wonders for
you business, and while there are no guarantees in
life, if done right and integrated with your overall
marketing plan you will see the investment paying
off in not too long. |
